A Consumer Psychologist and Behaviour Change Specalist.
About Me
I am a consumer psychologist with expertise in behavioral insights and public health. My passion is to help businesses understand their customers better and create effective marketing strategies to reach them. With years of experience in consumer research, I have developed a unique perspective on what drives consumer behavior and how businesses can leverage that to their advantage. ​ This website is dedicated to showcasing my experience in developing successful marketing campaigns for various businesses. From content strategy to branding to social media, I have a proven track record of delivering results. Please explore the website to learn more about my skills and experience.
Experience
2021-Present
Research Executive, Hitch Marketing
Developed and executed successful marketing campaigns to increase brand awareness and drive sales. Conducted market research to identify customer needs and preferences, resulting in a 20% increase in customer satisfaction. Managed a team of 5 marketing professionals to deliver high-quality work on time and within budget.
2019-2021
Behavioural Insights and Social Marketing Apprentice
Public Health Liverpool
Led the development and execution of integrated marketing campaigns across multiple channels. Created engaging content for social media, resulting in a 30% increase in social media engagement. Conducted in-depth market research to identify new opportunities for growth and expansion.
2018-2019
Consumer Psychology Consultant
Hungry Dragon
Collaborated with cross-functional teams to create and implement marketing campaigns. Coordinated multiple events, resulting in a 15% increase in attendance year-over-year. Assisted in the development of marketing collateral and sales materials.
Education
2019-2021
Level 6 Marketing Manager Qualification
The Professional Academy
Whilst working at Liverpool Public Health I studied a Level-6 Marketing Manager Qualification.
2017-2018
MSc Consumer Psychology with Business
Bangor University
Modules included: Consumer Psychology Theory, Applied Consumer Psychology, Nudge and Behaviour Change, Marketing Strategy, Marketing Analysis, New Venture Creation and ELOP*10 (​​Environment-Focused Learning & Operative Platform).
2013-2016
BSC Psychology with Clinical and Health Psychology
Bangor University
Modules included: Consumer Psychology, Psychology of Addictive Behaviours, Intelligence, Control of Mental Processes, Research Methods, Personality & Individual Behaviours.
Skills
Brand Strategy & Positioning Marketing Research Campaign Management Content Creation Social Media Event Planning Public Relations Creative Strategy