About Me

Behaviour change is an umbrella term used to describe an approach to solving societal or individual problems that people face. This approach is typically divided into multiple stages. Phase one starts with desk research to identify and define a particular problem. Phase two uses primary research to identify the barriers that people face and what would motivate them to change their behaviour. Phase three uses the insight collected in the previous stages to create an intervention, this could be a campaign, strategy or piece of legislation. Interventions are more successful if they are cocreated by members of the target audience. The final phase evaluates the effectiveness of the behaviour change intervention. This stage should also identify the strengths and weaknesses of the intervention, to inform the development of future interventions.